This is Itzel.

She’s a creative communicator, food enthusiast, nature lover, culture connoisseur, and gemini.

She’s a creative.

Itzel Ortuño is a visual storyteller that has been working in advertising since 2014. She has experience in directing in-house departments and agencies. She’s a collaborative and innovative thinker—and thinks in English and Spanish! Her work has focused on the cultural nuances of audiences, and she has worked in various industries such as food, beauty, entertainment, higher education, and healthcare. She's a creative that's ready for anything.

Check out her portfolio below.

Pop-Tarts

Pop-Tarts

**Social post** | Organic Twitter + Facebook + Instagram

**Social Post** | Paid media collaboration Facebook + Instagram

Client | Pop-Tarts

Industry | Food

The Ask | Pop-Tarts is a sweet toaster classic in the United States. The client wanted to connect more with the Latino market, because they are the ideal consumer for this sweet anytime-snack! We were tasked with the transcreation of social media posts, a social campaign, and landing pages.

**Social post** | Paid media Facebook + Instagram

Geisinger

Geisinger

Client | Geisinger

Industry | Health/medical

The Ask | Geisinger is a healthcare system that provides quality service to Pennsylvania residents. They are well known among the community, but their goal was to be better-known by the Latino community. We were tasked with an online video commercial, digital banners, and social campaign.

**Digital banners** | 300 x 250 + 728 x 90

Knorr

Knorr

Client | Knorr

Industry | Food

The Ask | Knorr is a food brand that specializes in seasonings and bouillon. They are well known within the Latino community for their flavorful bouillons, and our work was to reinforce that well-known quality and introduce them to new products. We were tasked with email campaigns, short videos/GIFs, social campaigns, paid media, and digital banners.

**Mass email** | Monthly email sent to subscribers

Berkeley Repertory Theatre

Berkeley Repertory Theatre

Client | Berkeley Repertory Theatre

Industry | Entertainment/Arts

The Ask | Berkeley Repertory Theatre is an iconic and innovative non-profit theatre in the Bay Area, California. They host an annual gala to fundraise for their work. We were tasked with event branding, environmental design, print invitations, and print advertisements.

**Environmental design** | Collaboration with carpenters to carve design for luxury entrance

**Layout design** | Live auction magazine

Aromas

Aromas

Client | Aromas

Industry | Restaurant

The Ask | Aromas is a classic cafe that provides Gen-Z and Millennial audiences with their daily dose of caffeine. However, they wanted to modernize their branding and bring their technology into the future. We were tasked with re-branding, environmental design, print advertising, and organic social.